There is no disputing the trusty denim shirt’s place in every well-dressed man’s wardrobe. For decades now, the iconic denim shirt has been championed for its versatility that can comfortably walk the line between work and casual effortlessly. A heritage clothing staple, Mufti has reimagined this classic piece of shirting that reflects our perseverance to do things a little differently.
Denim shirts, cut out of a simple textile with remarkably humble origins, have had an impressive journey that is deserving of a Hollywood blockbuster in itself. Authentic Americana, the denim shirt started out as the go-to outfit for cowboys in the American West who elevated the appeal of denim with their portrayal of authentic, rugged spirit. Hollywood propelled the denim shirt to be the badge of individualism and counter-culture – think Steve McQueen, in his double denim ensemble, admired for his anti-hero bravado and a bonafide bad-boy of cinema.
In every decade, the denim shirt has been reimagined and adapted in innumerable different ways. From championing cultural diversity on the streets of New York to stealing the spotlight on the fashion ramps of Milan, this ubiquitous piece of clothing has seen it all.
At the heart of Mufti’s Denim Shirt collection is the breadth of creative interpretations that the denim shirt offers to our designers to develop individualistic and relevant iterations whilst sticking to its origins. Mufti’s Denim Shirt collection reflects our inspiration from the authentic American West that is interpreted in an expressive rather than literal way.