For a long time, sweatshirts were just sportswear merchandise that saw little visibility beyond the field. In India, the only way you could get access to one till as recently as the late ’90s and you would have been lucky to find one that was anything with more aesthetics than a big logo splattered across your chest or one that was available beyond the standard black, blue and white.
All this changed with the advent of social media and the cultural exchange it triggered. Sweatshirts are now a streetwear icon and fashion statement across the world. Today, thanks to Mufti, the humble sweatshirt is no longer humble. Available in a wide range of prints, it packs the personality and character of the Mufti man and is a flag bearer of self-expression.