The casual shirt is the inevitable star of summer on the subcontinent. An epitome of versatility – wear it buttoned-up layered with a suit in the airconditioned boardroom and wear it untucked, with sleeves rolled up, when outdoors – make it the most coveted of men’s clothing each year. Like every summer before this, we at Mufti are all about a good printed shirt that can carry you effortlessly through the season feeling and looking equally cool.
Let’s be honest – red can be a really difficult colour to style. A red casual shirt can be easily accused of being too celebratory or a little in-the-face, attention-seeking for being workwear appropriate. Add to that an unspoken, cultural mass boycott of anything being too loud in Indian society and it becomes a challenge to celebrate this colour. Unless, of course, it is Christmas and that is still a whole year away.