Originally dyed from Indigo cultivated in India, denim jeans have a rich cultural history. From their humble beginnings as boiler suits (or as we know them, ‘dungarees’) for Italian sailors that were initially being manufactured in Mumbai’s Dongri area, denim has evolved into an iconic fashion statement for every age group. It has come to be known as the epitome of effortless style, providing a touch of sophistication and ruggedness to any outfit.
During the Gold Rush, there arose a need for durable pants among the miners using tent canvas to create garments. Over time, the fabric was switched to denim, and the addition of copper rivets to the pocket seams perfected the design. This marked the birth of the classic American-style denim jeans. It has since embodied the essence of rugged American fashion and remains an enduring essential in every gentleman’s wardrobe.